Effectively Marketing Your ASC (Part 3 of 4)

This video is the third in the four-part series, Selling Your Ambulatory Surgery Center, hosted by Ambulatory Alliances. The first part addressed the decision to sell, the second part discussed preparing for the sale, and the fourth and final part will speak to how to negotiate the deal terms.

The marketing segment of the series incorporated a discussion with Blayne Rush, president of Ambulatory Alliances that was followed by a Q&A with participants. Robert Kurtz of Kurtz Creative served as the moderator.

Topics discussed during the program include the following:

  • Identifying and employing different marketing processes to use when selling a surgery center.
  • Required marketing materials you must prepare in order to market a center.
  • Information that’s contained in each type of required marketing material.
  • ASC market definintion.
  • Researching buyers and investors in defined markets.
  • Selecting which buyers and investors to contact.
  • Marketing a center to those buyers and investors.
  • Timing and methods to present marketing information to potential buyers and investors.

Part 1: Should I sell My ASC?

Part 2: Preparing to Sell Your ASC

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